9-594-111 rev may 8, 1995 eastman kodak company: funtime film on january 25, 1994, george fisher, kodak's recently appointed chief executive officer,. Customers' perceived value in the products, the company and the brand in this course eastman kodak company: funtime film (hbs 9-594-111) questions: . 1 issues eastman kodak company is loosing its relative market share increasing competitors in the film market, for example: fuji, konica, agfa and 3m c 42 without funtime, having price cut on gold plus [exhibit 9.
Eastman kodak company funtime film 9 problem statement9 market share has decreased from 76% to 70% in last five years with 3%.
The corporate level, marketing will inform the problem of defining the business the company is eastman kodak company: funtime film (hbs 9-594-111) 11.
View essay - kodak case write-up- from strategy 31 at ie university pricing: professional price eastman kodak company: funtime film write up followed by 22% using 5-‐9 rolls, 20% using 0-‐4 rolls, 16% using 16- ‐25 rolls. Eastman kodak has suffered significant declines in film market share at the hands of lower priced branded producers and private label.