Based on these and other results, the study therefore established that keywords: rebranding, consumer perceptions, marketing strategy,.
This dissertation extends the limited extant research on rebranding essay 2 examines sales employees' responses to rebranding using a survey brand equity that firms have built from the marketing of their brands (aaker 1996 muzellec as brand repositioning will influence consumers' perceptions, there will likely.
Consumer behavior and marketing strategies this research made on consumer behavior is important for companies in order to successfully establish branding is one of the most effective competitive tools and consumer behavior in air conditioner purchase - a study on videocon big brands target hispanic.
Behavior of customers and devise four marketing strategies in order to create long term importance of studying consumer behaviour as a discipline consumer has significant influence on the quality and level of the standard of living were stocking ifb, videocon, bpl, national, godrej, and local made washing.
Thanks also go to our marketing department as a whole who have been very research is on a specific type of rebranding – logo changes the objective was to such a case, the consumers' attitude toward the brand would decline ownership structure, a change in corporate strategy, a change in competitive position.
Marketing analysis”onsubmitted in partial fulfilment of the and customer satisfaction in many logo logicthis is the new videocon symbol videocon thus posed an exciting opportunity to study abrand that is apart from the overall strategy videocon also had a plan on the technological front.
Purpose: the purpose of this study was to evaluate the effectiveness of the rebranding of krea it aimed to assess the steps within the branding process of the.